Business-Relin Medicine

Hospital Channel

As a company firmly rooted in ophthalmology, Relin has actively expanded into and delved into the fields of otolaryngology, and head and neck surgery. The company has established a specialized academic promotion network covering the entire country. With over 20 years of experience in the fields of ophthalmology and otolaryngology, Relin adheres to its consistent belief of "introducing excellent products to doctors and patients, contributing to the cause of human health".

Through specialized academic promotion, Relin has established a good reputation and word-of-mouth within the industry. The company has successively created 12 leading prescription products for ophthalmology, as well as one product for otolaryngology with the highest market share. Relin continues to cooperate with global strategic partners to introduce new products. With the company's gradual expansion into independent research and development, production, and new business areas, Relin's clinical product line will have a more comprehensive strategic layout in the coming years.

retail Channel

Retail Channel

Relin Medicine's classic and traditional sales channel and promotion model is the specialized academic promotion of prescription drugs in hospitals. In 2019, with the rise and prosperity of pharmaceutical e-commerce, Relin Medicine created its own retail business division.

The retail department is a vibrant and young team, relying on the ultimate pursuit of speed and efficiency, taking on marketing and promotion work targeting consumers, and building a bridge from brand to users.

Online Marketing

As a highly controlled area of the Internet industry, medicine has higher requirements for marketing teams than general industries. Internet marketing team is not afraid of difficulties, dare to try, willing to learn, with the ability of rapid adjustment and efficient iteration, it quickly stands out from a number of health brands, and has become one of the classic cases in the industry. Professional promotion and fine operation are the firm cornerstone of the steady progress of the Internet marketing team; innovation, synergy and multi leverage support are the capital for the Internet marketing team to reach a new high level.

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Brand Building

With innovative concepts, the brand team has brought the brand from classic products in traditional medical channels to the mass consumer market, giving the brand new vitality, awakening consumer demand, promoting the consumption upgrade of the category, and bringing good news to the eye health of the vast consumers.

A comprehensive and three-dimensional media combination, flexible and diverse marketing techniques, and various personalized expressions are the driving force for the brand team's continuous self-transcendence.

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OTC Sales

As a start-up team, OTC sales team has broken through the marketing routine of OTC teams in the traditional pharmaceutical industry, relying on the advantages of brand potential energy, Internet resources and clinical promotion, and injected new vitality into the OTC market from the new thinking of Internet traffic enabling chain and brand potential energy supporting pharmacies. OTC sales team will also inherit the spirit of the retail business division, develop a methodology suitable for the OTC market, and walk out of its own growth path.

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Channel Management

The sales ability of clinical and retail channels and brand operation is one of the core competitiveness of Relin Medicine. However, to expand the accessibility of drugs, improve the stability and efficiency of channels, the superior control ability and good cooperation of enterprises on channels are also the top priorities for its rapid development. In 2008, Relin Medicine set up a professional business team covering the whole country, responsible for the company's product commercial channel management and bidding management. After years of market practice, Relin Medicine has established a complete set of commercial credit evaluation system, established a good cooperative relationship with more than 500 commercial companies across the country, and realized hierarchical distribution, full coverage of target hospitals, retail pharmacy and pharmaceutical e-commerce. Actively serve the sales work to ensure the timely supply of clinical and retail terminal.

The business team also collecte and analyze the bidding policies and bidding trends of drugs, medical consumables and medical devices across the country in a timely manner, and analyze the competitive products, who are familiar with the operation procedures of bidding and online access and medical insurance payment policies. Through process management, formulating accurate bidding strategies for bidding products in various forms of online public limit bidding, bidding, bargaining and volume-based procurement at provincial and municipal levels, to ensure that the product wins the bid which follow the company's price system.